Chatchai Market in Hua Hin (also transliterated as Chat Chai), is well worth a visit. Whenever we head to the south of Thailand, on our own or during one of Kasma’s small-group tours to Thailand, we always plan to stop.

An interior view of the market

The market is located off the main highway, highway 4, also called Thanon Phetkasem (Phetkasem Street); it’s on the right as you head south. The southernmost boundary of the market is Thanon Dechanuchit (Dechanuchit Street). The market is mostly indoors, with a little spillage to the street.

This is mainly a market for locals, featuring fresh ingredients of all kinds: vegetables, fruit, fresh-pressed coconut milk, meats, fowl and seafood. It also includes stalls with dried ingredients (dried shrimp, etc.) and prepared food. On the north end there are a number of shops catering more to the many fahrang (Caucasian) tourists and selling beach attire, colorful shirts, straw mats for the beach and so on.

(Click images to see larger version. There’s a slideshow of all images in the blog plus more at the bottom of the page.)

We go largely just to enjoy the lively, colorful display of fresh food.

Inside Hua Hin Market

Different markets throughout Thailand have different feels. This market is one of the most bustling markets we go to: the aisles are a bit narrow and it seems as if there is always someone wanting to get past you in the cramped quarters. Often you’ll have to scrunch over to one side to allow a motorcycle (often making a delivery, the item in a box on the back of the motorcycle) to edge past you. So be prepared to be jostled and don’t block the aisle too badly when you take photographs!

I always look forward to one of the aisles at the market where you find all kinds of dried foods; for years I’ve tried to reproduce the wonderful palette of oranges and reds created by the stacks of dried shrimps, vegetables and fruits.

Colorful dried shrimp and more

Close-up of dried foods

Fish vendors

Whole fish for sale

Dried mackerel in baskets

One item that we always look for here is jackfruit (kanoon or kanun); it always seems to be good from this market. When you visit Thailand you really must try jack fruit: it has a subtle, delicious flavor unlike nearly any other fruit. It’s found in many markets already cut out of its matrix and ready to eat: something you appreciate much more if you’ve ever had to prepare it yourself! (For more pictures of this fruit and to get a sense of why it’s a luxury to get it read to eat, see the article on She Simmers – How to Prepare a Jackfruit)

Preparing jackfruit for sale

Jackfruit fruit, ready to eat

As befits a local market, there are a large number of vendors with fresh vegetables, ranging from large stalls with just about everything, to small vendors on a straw mat on the ground with just a few items to offer. As usual, you’ll find any vegetable you could desire for cooking Thai food, including items that we would love to be able to buy in the U.S., such as “rhizome” (krachai) and fresh, green peppercorns. In addition, you’ll find varieties of vegetables that are very different from what you’ll find back home. One example is the long, green eggplant (makeua yao) that is so delicious when roasted; you’ll even find it here already roasted – all you need to do is take it home and easily finish a delicious Roasted Eggplant Salad (Yum Makeua You).

Vegetables for sale

Roasted green eggplants

Hua Hin Municipal Market Slide Show

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One of the aisles at Hua Hin Market; notice the motor scooter in back.

Here's a view of Hua Hin Market from the inside.

There are numerous stalls selling dried shrimp and the like.

Here are several kinds of dried foods, including colorfully orange dried shrimp, to the right.

Here are 4 different dried shrimps, packaged to sell.

Hua Hin is on the coast and the market features numerous vendors of extremely fresh seafood.

Here's one vendor's selection of whole, fresh fish.

Fresh prawns (shrimp) such as these are widely available.

Other vendors offer fresh crabs, such as these.

This dried mackerel (pla too) is one of Thailand's favorite fishes; here it's sold in baskets, ready for steaming or frying.

Other kinds of dried fish are artfully arranged in an aesthetic swirl.

Hua Hin market always seems to have delicious jackfruit; here a vendor separates the fruit to sell.

Here's the fruit of the jackfruit, removed from the sticky matrix and ready to eat.

Of course, there's all kinds of other fruits as well, such as these sweet, yellow mangoes.

Here are orange and green papayas.

Naturally, there are numerous vendors with fresh vegetables; these are artfully displayed indeed.

Thai markets in general have a wealth of exotic ingredients hard to find back in the U.S., such as these fresh, green peppercorns.

The market also offers cooked ingredients that can be taken home and incorporated into a dish, such as these roast green eggplants.

Hua Hin market offers any ingredient you need to cook Thai food. Here are plastic bags of soft, easy-to-use palm sugar.

The market also offers fresh-made chilli pastes and sauces, providing an easy way to make an easy, delicious dish.

Here are some more spicy sauces.

Here's an inner aisle with several butchers offering fresh meat.

This woman offers chicken and duck eggs and also salted duck eggs. You select the eggs and take them home in a plastic bag.

Here a woman is making extracting fresh coconut milk from the flesh of coconuts; notice it running into the front pink bucket.

Of course, there's lots of pre-made food. This vendor is out on the street and offers various meats on sticks, such as satay and sausages.

Here's a grilled fish vendor with a marvelous smile.

Here's a close-up of fish or shrimp cakes fried in oil in a wok.

There's also many different pre-made foods, such as these packages of miang kam.

No market is complete without a complete selection of kanom (snacks), both Thai and, as we see here with these "donut holes," western.

Every Thai market has at least one vendor with colorful flowers; here we also see refreshing young coconut, ready to drink.

Two Previous Blogs on Hua Hin

• Hua Hin Treats
• Pork Leg Rice in Hua Hin

Five Previous Blogs on Thai Markets

• Bangkok’s Chinatown Market – Talat Kao
• Aw Taw Kaw (Or Tor Kor) Market in Bangkok
• Don Wai Market
• Krabi Morning Market
• Nakhan Si Thammarat Municipal Market

Written by Michael Babcock, September 2011