As part of my ongoing series of blogs on coffee in Thailand, I wanted to just touch briefly on something that I’m seeing more and more here in the Kingdom: upscale coffee shops with western-style pastries. I’m seeing these fancy coffee houses more often both in malls and as stand-alone shops. I’ll look at just a couple of them, which can serve as examples.
(Click images to see larger version.)
The Missing Piece Cafe
The Missing Piece is part of a complex that includes the Moon Glass Social Bar and an excellent restaurant, Baan Khanita at 53 (Sukhumvit 53). They are located on Sukhumvit Soi 53, the soi just before Thong Lo (Sukhumvit Soi 55); the upscaleness of Thong Lo is spreading!
The Missing Piece is a small cafe (just a few tables). When you go in, you can see a selection of western-style desserts, including several types of cake and the passion fruit tartlet, which we ordered (see photo below left).
It’s a pleasant, clean shop; the barista was dressed in a uniform of sorts, which seems to be the norm in these more upscale places. Another characteristic of these shops is that the baristas all seem to actually know how to make the drinks correctly. At some of the smaller, individual stands, you never quite know what you’ll be getting. At one stand in Khao Yai National Park, for example, the latte consisted of an Americano to which the barista added some condensed milk. Here, I ordered a cappuccino and my wife ordered a caffe latte – you can see the results in the picture above.
The drinks were perfectly fine: good coffee, nothing extraordinary. The tartlet was pretty tasty: not bad at all. We had a slice of chocolate cake on another occasion and it was delicious.
Another characteristic of these shops is that you’ll pay a bit more for coffee. In smaller one-off stands or shops, you expect around 35 to 40 baht per cappuccino or latte. In the chains (such as Amazon, or Doi Inthanon) you’ll pay a bit more: 50 to 60 baht, and our local Amazon Cafe (in the Imperial World mall in Samrong) charges 70 baht for a cappuccino. To be sure, in some places such as airports, the prices are already higher. Here the price was 70 baht plus another 70 for the tartlet (the cakes were 110 baht). With VAT and service charge, we paid 243 baht for our two drinks and the small pastry. Definitely upscale pricing for Thailand. This is the only coffee shop where I have ever been charged VAT and a service charge.
I should note that the chains have gotten on the western dessert bandwagon. I had a cheesecake at our local Doi Inthanon and the local Amazon Cafe has cheesecake plus other cakes as well.
As a side note, Starbucks is among the most expensive coffee places – drinks seem to cost what they do in the states, which is high for Thailand, and even higher than at these (much nicer) individual, upscale coffee places. My advice is to avoid Starbucks; besides, the coffee is just not that good there.
Ease Café at Impact
My second example is Ease Café at the Impact Muong Thong Thani Center. We attended the annual December pre-Christmas OTOP City here. Side note: if you are ever in Thailand before Christmas you must go to OTOP City. OTOP, of course, means “One Tambon, One Product” and cities and regions all over Thailand participate in making handicrafts and products of anything you can think of. At OTOP City you get to see the best that the provinces of Thailand have to offer, all in one place. A fabulous event with (a guess) around 1,500+ booths.
Ease Café includes nicely made coffee drinks with beautiful western-style desserts. Above left is the caffe latte Kasma ordered along with the multi-layer cake we sampled. Both were quite good.
The trend of higher prices continues here. The latte and cappuccino came in 3 sizes at 70, 80 or 90 baht. The cake was only 65 baht. There was no VAT or service charge here, so our two drinks and piece of cake came to 210 baht.
Offering different sizes for drinks such as cappuccinos and lattes is also somewhat new in Thailand (except for western chains): in the past (and at most shops today) there was just one size offered. The first place I saw multiple sizes at a Thai cafe was at Café Doi Tung last year.
Above left you can see the cafe as it is situated inside the Impact event center. Also, true to form, the interior is quite clean and somewhat fancy, as you can see with the photo (above right) of the sitting area. All of it is très moderne. The baristas were all dressed in uniform, another continuing trend. It’s a comfortable quiet place, a good option for taking some time out from the event you are attending.
Watching the coffee culture grow in Thailand is interesting and fun. I see the กาแฟสด (kafae sot) – fresh coffee – sign in more and more places, sometimes in a sleepy little town in the middle of nowhere or in some back alley in Bangkok.
In addition to the upscale cafes, I’m seeing more chains, some of which I’ve never seen before and others (Doi Inthanon, Amazon, Black Canyon ) that seem to be increasing in number. There has been a veritable explosion of places to drink coffee all over Thailand, especially during this past year. More restaurants have their own espresso machines. I see more Thai people drinking coffee; they are the main clientele for most coffee shops.
One thing I seldom see is drip coffee – it’s nearly all expressed (espresso, Americano). Also, very few places have decaffeinated coffee (one exception being the overpriced Starbucks). I guess the Thais wonder what the point of decaf is.
Previous Blogs on Coffee in Thailand
Written by Michael Babcock, January 2015